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Cover of Taxmann's Principles of Marketing by Kavita Sharma and Swati Aggarwal, 5th Edition July 2026
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Principles of Marketing | Kavita Sharma (5th Ed. 2026) | Taxmann

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Original price was: ₹525.00.Current price is: ₹473.00.

Master the full landscape of modern marketing with Taxmann's Principles of Marketing. Authored by Sr. Prof. Kavita Sharma and Dr. Swati Aggarwal from the University of Delhi, this 5th Edition (July 2026) is designed specifically for Indian graduate and postgraduate learners.

  • ✔ Real Indian Case Studies: Move beyond rote learning with cases featuring recognizable brands like Britannia, Apollo Hospitals, Patanjali, and Starbucks.

  • ✔ NEP-Aligned Practical Exercises: Every chapter closes with application-oriented exercises that encourage critical analysis and debate.

  • ✔ Visually Engaging: Concepts are brought to life through richly illustrated product advertisements, figures, and flow charts.