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Taxmann's Digital Marketing: Concepts, Tools, Applications 1st Edition 2026
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Taxmann’s Digital Marketing—Concepts • Tools • Applications by Priyanka Rajpal Munjal

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Original price was: ₹595.00.Current price is: ₹506.00.

Stop learning digital marketing as a syllabus of buttons. Taxmann’s Digital Marketing—Concepts • Tools • Applications is a classroom-ready textbook that teaches you the why before the how. Anchored in the Delhi University syllabus, this 1st Edition (2026) maps the entire discipline from consumer psychology to advanced programmatic advertising.

  • ✔ Concept-First Learning: Masters strategic frameworks (SOSTAC, Kotler's 5A's, Loyalty Loop) before introducing a single platform interface.

  • ✔ Deeply Indian Context: Built for an internet population of 958+ million users, covering UPI, Quick Commerce, WhatsApp Business, and the impact of the TikTok ban.

  • ✔ Genuinely Current (2026): Features live case studies of Zomato, Nykaa, and Lenskart, plus cutting-edge coverage of Generative AI, cookieless advertising, and the DPDP Act 2023.