Taxmann’s An Entrepreneur’s Basic Guide To Digital Marketing by Mihika Goswami – 1st Edition 2024
Taxmann's An Entrepreneur's Basic Guide To Digital Marketing by Mihika Goswami - 1st Edition 2024. This book is a comprehensive guide for entrepreneurs and students entering digital marketing. It covers digital marketing essentials, practical insights from real-world e-commerce experiences, and forward-thinking strategies, including the role of AI and the Metaverse. This pivotal text simplifies digital marketing complexities, making it accessible and actionable for those looking to enhance their online presence and innovate within the digital landscape.
Taxmann’s Business Environment – The Essential Economic Ecosystem by Satya P. Das
Taxmann's Business Environment – The Essential Economic Ecosystem by Satya P. Das - 1st Edition March 2024. This book comprehensively covers Managerial Economics and the Business Environment, which is pivotal for macro-economic analysis in managerial programs. It integrates theoretical concepts with practical examples across thirteen chapters to enhance understanding and application. It caters to a broad audience, including B-school students from diverse backgrounds such as engineering, science, and liberal arts. The book's unique conversational style and inclusion of various exercises make complex economic principles accessible and engaging, serving as an invaluable resource for both graduate and postgraduate students in traditional and managerial degree programs.
Taxmann’s Demystifying ESG by Garima Dadhich
Taxmann's Demystifying ESG by Garima Dadhich - 1st Edition 2024. This book discusses the Environmental-Social-Governance (ESG) framework's essential role in modern business, specifically focusing on the Indian context. It offers in-depth insights into each ESG component, providing practical guidance for various stakeholders. It introduces innovative concepts like the 'New Theory of Responsibility' and the 'Solar System Model of ESG', uniquely blending theoretical understanding with practical applications tailored for the Indian business landscape.
Taxmann’s Handbook on Secretarial Audit by Usha Ganapathy Subramanian – 1st Edition 2023
Taxmann's Handbook on Secretarial Audit by Usha Ganapathy Subramanian - 1st Edition 2023. The book provides an in-depth understanding of Secretarial Audit. It guides the reader through the entire secretarial audit process, from deciding to accept the engagement to conducting various audit procedures and creating the audit report, addressing the auditor's responsibilities regarding fraud and quality control aspects. Additionally, it addresses the challenges secretarial auditors face, summarising legal requirements, ICSI auditing standards, and related guidance notes.
