Principles of Marketing | Kavita Sharma (5th Ed. 2026) | Taxmann
Master the full landscape of modern marketing with Taxmann's Principles of Marketing. Authored by Sr. Prof. Kavita Sharma and Dr. Swati Aggarwal from the University of Delhi, this 5th Edition (July 2026) is designed specifically for Indian graduate and postgraduate learners.
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✔ Real Indian Case Studies: Move beyond rote learning with cases featuring recognizable brands like Britannia, Apollo Hospitals, Patanjali, and Starbucks.
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✔ NEP-Aligned Practical Exercises: Every chapter closes with application-oriented exercises that encourage critical analysis and debate.
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✔ Visually Engaging: Concepts are brought to life through richly illustrated product advertisements, figures, and flow charts.
Taxmann’s Business Laws | Sushma Arora (14th Ed. 2026)
Master core commercial laws with Taxmann's Business Laws, authored by Dr. Sushma Arora. This 14th Edition (2026) is a comprehensive, exam-ready textbook thoroughly revised to conform to the National Education Policy (NEP) syllabus for B.Com. (Hons.) and B.Com. students under the UGCF framework.
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✔ Complete Syllabus Coverage: Combines the Indian Contract Act 1872, Special Contracts, the Sale of Goods Act 1930, and the Limited Liability Partnership Act 2008 in a single volume.
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✔ Extensive Exam Practice: Features Delhi University Previous Year Questions (2019–2025), True/False statements with hints, and practical problems designed for examination-style drill.
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✔ Free Digital Resource: Includes access to the author's companion YouTube channel (@sushmaarorabusinesslaws1370) featuring 75 syllabus-focused videos.
Taxmann’s Business Laws | Bhushan Kumar Goyal (16th Ed. 2026)
Master the core areas of Indian business and commercial law with Taxmann's Business Laws (16th Edition 2026). Authored by experienced SRCC faculty Bhushan Kumar Goyal and Dr Kinneri Jain, this time-tested textbook is a standard reference for undergraduate commerce students.
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✔ Syllabus-Aligned: Structured to match the latest University of Delhi B.Com./B.Com. (Hons.) syllabus and the NEP framework.
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✔ Concept-plus-case Method: Every legal rule is explained lucidly and reinforced with worked illustrations and decided court cases.
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✔ Leading Cases Summarized: Features over 110 landmark judgments summarized chapter-wise at the front of the book for quick revision.