This book is a comprehensive and authentic textbook on Digital Marketing. This book will be helpful for various professionals to delve deeper and explore various digital marketing strategies to expand their e-business. This book incorporates segments indulging the following:

• Introductory Framework to Digital Marketing
• Social Media Marketing
• Interactive Marketing
• Various Strategies and Models of Digital Marketing

This book aims to meet the curriculum coverage of all the diploma and degree courses at UG and PG levels. It will be helpful for the students of B.Com., BBA, M.Com., MBA and other professional courses in Commerce and Management. It will also be significant to multiple researchers, academicians, marketers, and policymakers.

The Present Publication is the Latest 2023 Edition, authored by Dr Satinder Kumar & Dr Supreet Kaur, with the following noteworthy features:

• [Lucid & Coherent Language] for providing an understanding of the concepts of digital marketing
• [Comprehensive Coverage of Recent Facts & Figures] and current online market problems. It also covers emerging issues related to the present online payment system or ethics in online marketing
• [Relevant Case Studies/Caselets] for understanding the applicability of the concepts
• [Data from Various Reports for Ease in Understanding] the context presented in the book
• [MCQs, Practical Exercises, Examples & Illustrative Figures] are imbibed in each chapter

The detailed contents of the book are as follows:

• Introduction to Digital Marketing
• Market Segmentation, Targeting and Positioning
• Online Consumer Behaviour
• Strategic Digital Marketing
• Direct Marketing and E-Mail Marketing
• Internet Marketing and Advertising
• Social Media Marketing
• Search Engine Optimisation (Seo)
• Electronic Customer Relationship Management
• E-Payment Systems
• Mobile Marketing and Video Marketing
• E-Commerce and S-Commerce
• Business Website Marketing
• Smart Marketing and Interactive Marketing
• Facebook and Instagram Marketing
• LinkedIn and Twitter Marketing
• Ethical Digital Marketing
• Digital Marketing Environment
• Emerging Issues in E-Marketing
• Online Communication Media
• E-Business Analytics