Taxmann’s Financial Management by R.P Rustagi – 7th Edition 2024
Taxmann's Financial Management by R.P Rustagi - 7th Edition 2024. This book is a self-sufficient treatise presenting concepts & theories underlying financial management in a systematic, precise & analytical manner. Maximising shareholders' wealth within the firm's risk-return set-up is the textbook's unifying concept. The objective of this book is first to present the concepts, models, and theories of finance in a simple, comprehensive and lucid form. Second, to help practising managers apply these concepts in operational situations.
Taxmann’s An Entrepreneur’s Basic Guide To Digital Marketing by Mihika Goswami – 1st Edition 2024
Taxmann's An Entrepreneur's Basic Guide To Digital Marketing by Mihika Goswami - 1st Edition 2024. This book is a comprehensive guide for entrepreneurs and students entering digital marketing. It covers digital marketing essentials, practical insights from real-world e-commerce experiences, and forward-thinking strategies, including the role of AI and the Metaverse. This pivotal text simplifies digital marketing complexities, making it accessible and actionable for those looking to enhance their online presence and innovate within the digital landscape.